(via Why Slacktivism is a Key Engagement Strategy for Nonprofits | HandsOn Blog)
Slacktivism used to be a dirty word. It used to stand for actions people take when they don’t really care, when they don’t plan on giving money, when they are just taking a break from watching Hulu and stalking their exes on Facebook.
Nowadays slacktivism often plays a key role in outreach campaigns that nonprofits run to raise awareness and support for causes (think “Like this page and Corporation A will donate a dollar” type of campaigns).
