The State of Millennials and What It Means for Nonprofits
Millennials are pro-government: 53% believe the government should do more to solve problems. I see this not only in terms higher expectation of government but also higher expectation of people and their engagement/ involvement with government. How are nonprofits positioning themselves and their work to connect and challenge the government and pursue a larger impact?
Millennials connect offline around hobbies: While comparing the type of groups millennials are most active in, millennials seem to connect online around interests (music, news, games) and offline around hobbies. How are nonprofits connecting the interests and activities of millennials to their organization’s outreach initiatives and engagement?
Millennials build community online: In addition to simply being active online (including commenting and “liking”) millennials are more likely to use the internet to keep up with news and information about groups they care about and share what they are learning with others online. How are nonprofits participating in a conversation with millennials around their interests? What are nonprofits learning from these conversations?